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Professional Beauty Products & Accredited Education

Beauty Rules is a family run, London based professional beauty supplier and accredited education provider, specialising in Elleebana lash lift and brow lamination, PMU, and professional eyelash extension products, supplying beauty professionals across the UK and Europe.

Exclusive Perks With Our Loyalty Programme

WHAT SETS BEAUTY RULES APART IS OUR UNWAVERING COMMITMENT TO OUR COMMUNITY. THAT'S WHY WE OFFER A BESPOKE LOYALTY PROGRAMME DESIGNED TO REWARD OUR LOYAL CUSTOMERS. WITH EVERY PURCHASE, YOU'LL EARN POINTS THAT CAN BE REDEEMED FOR FUTURE ORDERS, ENSURING YOU GET THE MOST OUT OF BEING OUR LOYAL CUSTOMER
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    10+ Years Experience

    As a family-run business with over a decade of expertise, we've been setting the standard in the beauty industry. Our award-winning products and unparalleled service have made us a trusted name among beauticians in the UK.

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    Expert Guidance

    At Beauty Rules, we're not just suppliers; we're your partners in success. From top-notch products to comprehensive training, we provide everything you need to excel in the world of lashes and brows.

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    Thousands Satisfied Beauticians

    Our commitment to excellence has left thousands of beauticians satisfied and their clients coming back for more. Because when it comes to lashes and brows, there's no compromise on perfection.

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Accredited Online Training

In addition to supplying professional lash and brow products across the UK, Beauty Rules also provides accredited lash and brow education through a network of highly qualified instructors.

We offer a wide range of in-person Lash & Brow courses in London, alongside online professional Elleebana Lash Lift and Brow training, giving beauty professionals flexible access to education backed by expert support.

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    10+ YEARS IN BUSSINESS

    Trust the experience of over a decade in the industry – Beauty Rules has been setting the standard since day one.

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    AWARD WINNING

    Our accolades speak volumes – choose Beauty Rules for award-winning products that deliver exceptional results.

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    FAMILY RUN BUSSINESS

    For over a decade, our family-run business has been at the forefront of the beauty industry, shopping with us you are supporting a small business.

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    PRODUCT & TRAINING PROVIDER

    Only the latest and trending techniques. Explore our training programs and take your skills to new heights.

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    THOUSANDS SATISFIED BEUTICIANS

    Join the thousands of satisfied beauticians already providing best possible services to their clients.

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